SBS Brands
4 Promotional Marketing Trends to Follow in 2017
Marketing is an ever changing field but one thing remains constant. Marketing is ultimately about building relationships. There are always new methods to get your brand noticed and to create an opportunity for customers to establish a rapport with your company.
Our CMO covered 4 promotional marketing trends to try out in 2017 on our daughter brand, Factory Direct Promos’ blog. Keep reading for a look at the promotional marketing trends she covered.
Product Usefulness
In order for promotional items to be useful, they have to fill a need or be something your customers want to use. You know your customer base and what they like, so pick something they need.
Ideally, pick something they will use daily, because the more often your customers use your custom branded promotional item the more exposure they will give your brand.
Put this promotional marketing trend to work for you by choosing a product like reusable shopping bags, drinkware or tech items, like Bluetooth speakers.
Eco Friendly Qualities
There is a movement to go green both for businesses and individuals. Studies have shown that consumers who value green practices are more likely to do business with organizations that share these goals.
Eco-friendly promotional products are a tangible reminder to your clients that your company is green. They also reduce your brand’s carbon footprint to show that your company is not just talk and you take steps to actually go green.
When selecting an eco-friendly promotional item look for reusable products which eliminate the use of disposable items. Also look for items made from recycled or sustainable materials.
Get The Rest of The Story
Get the rest of the story on promotional marketing trends for 2017 from our CMO, Shane at Factory Direct Promos.
Do you have a go to marketing technique you would like to share? Or do you know about of any promotional marketing trends that didn’t make the list? Let me know in the comments.
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