09
Dec
02
Dec
Document Security Risk Analysis White Paper…Find Out If Your Business Is At Risk
Every business, regardless of the type, has documents with delicate information. Counterfeiting and alteration or duplication of sensitive or restricted documents are issues that can cause complete devastation for any business, but these are also things that most people think will never happen to them.
18
Nov
What is The Difference Between Rebranding and Repositioning?
In a recent blog post on Proteus Marketing’s site they broke down the differences between rebranding and repositioning, and while these two concepts may seem like the same thing, they are really very different. Understanding these differences allows you to identify what your company needs and to do what is in the best interest for your brand, because as explained in the original post knowing the difference “is often the difference between success and failure.”
28
Oct
How To Make Direct Mail Work For Your Brand
Direct mailings are experiencing a resurgence in popularity and as Tim English, VP at Superior Business Solutions, explains there are a lot of reasons to put a direct mailing to work for your brand. Direct mailings stand out because they are a tangible piece of your brand that your customers and potential customers can hold in their hands. This allows your brand to build a rapport with your customers.
21
Oct
Custom Recycled Bags Make a Difference to the Planet and Your Brand
The primary objective to imprinting items with your branding message is to increase the awareness of your company and the products or services you provide. When you opt to promote your brand with custom recycled bags you are helping your brand, but you are also helping the planet. In a recent blog post on Factory Direct Promos they went into how you can close the loop and benefit your brand with custom recycled bags.
07
Oct
How to Streamline Your Purchasing Department
In order to put your team in the best position possible to succeed you need to let your staff do what they are good at, and give them the chance to shine. In a recent blog post on Superior Business Solutions’ site Senior VP Tim English outlines how to streamline your purchasing department to maximize performance.
30
Sep
Want to Increase Marketing Response Rates by 30 Percent or More?
Put Personal URL’s To Work For You Reaching your customers in a way that will catch their attention and leave an impression is a great way to establish a rapport and improve the effectiveness of your outreach. Personal URLs, or pURLs, makes this easy, and in a recent blog post Tim English, VP at Superior Business
23
Sep
5 Eco-Friendly Marketing Strategies That Work
In case you missed it our sister brand, Factory Direct Promos, recently put out a great blog post listing eco-friendly (and effective!) marketing strategies. Green marketing strategies help the planet, which is certainly enough of a reason to implement these practices, but they also send a clear message to your staff and customers that your company is not simply green washing, but you are serious about doing what you can, when you can, to help the planet. Here’s a rundown of 5 eco-friendly marketing strategies that work.
16
Sep
How to Make Your Supply Chain Work FOR You
Supply chains are a completely necessary part of business and oftentimes they are also a source of issue and are typically outmoded. Supply chains usually run on a model that encourages suppliers to underbid one another and eventually the winning supplier will be undercut by another competitor, and so on. Tim English, VP at Superior Business Solutions, recently wrote a great post that shines a light on a more productive and profitable way to deal with supply chains. Tim drew inspiration from the notion of Supplier Relationship Management (SRM) which is on par with the services Superior Business Solutions
09
Sep