Millennials are a force to be reckoned with since this extremely diverse demographic is about to account for one third of all retail spending and make up about 50 percent of the workforce. Reaching this group with your marketing message can pose challenges, but the rewards will be big.
Choosing an ad agency or marketing firm is a big decision because it will set the tone and the course for your business for years to come. If you work in a business-to-business environment (B2B) it is key to find a partner that understands the needs of B2B marketing.
3 Reasons Brands Seek Repositioning…Is This You? Sometimes a company may find it necessary to shake things up and alter the image of their brand to reach a different or wider audience, but there are many other reasons brands want to reposition in their marketplace. Below I have gathered just a few reasons.
Marketing That Stands Out In a Digital World I may be a techie, but I have lived long enough to know that even in today’s digital world, marketing that works offline is something brands need to have in their bag of marketing tricks. Our CMO at our daughter brand Factory Direct Promos, recently wrote a
3D Printing Works for Marketing Your Business? You Bet It Does… Here’s How One of the most incredible advancements I have witnessed in my industry is 3D Printing. I sometimes wonder what my grandfather would have thought about the advancement of his beloved industry to the point of print going 3D because it is pretty