How to Green Your Brand Beyond Earth Day

The benefits of marketing your brand with a reusable, eco-friendly promotional products on Earth Day is stunning. Not only are you helping to encourage consumers into eco-friendly habits, but in the process, you are effectively marketing your brand and getting great ROI. But you shouldn’t just do this on Earth Day. Check out our list of five reasons you should market your brand with eco-friendly, reusable promotional products beyond a single day of earthly celebration. 

5 Reasons Your Brand Should Create a Reusable Eco-Friendly Promotional Product for Marketing

1. Get the Most Bang for Your Marketing Buck – The higher the quantity of promotional items you purchase, the lower the price per unit, so buying in bulk can seriously help your bottom line. When putting together your order, think about how you plan to distribute your custom, branded promotional products. Are you handing them out at a trade show? Will you use them as holiday gifts or tokens of appreciation for vendors or employees? What about any safety programs you’re running? Incentives come in many shapes and sizes. Tally up how many promotional products you anticipate you’ll need throughout the year and check to see what the price break will be if you up your order.
2. Reusable Design Guarantees High ROI – Any time you can secure a return on your marketing investment, you’ve made a good decision, but reusable products typically deliver an amazing ROI. Remember, though, that different reusable products have different lifespans. A bag will last longer than a pen. Ultimately, the ROI is determined by the product type, the price and how long your customers are able to use your branded item. We pride ourselves on high-quality products and we work directly with our factory, allowing us to secure a great price which we pass on to you. These factors ensure your customers will be using your custom branded promotional product for a long time to come, and they’ll be spreading the word about your brand along the way. 
3. Stay True to Your Green Goals – When you get a custom branded, eco-friendly, reusable promotional product in your customer’s hands you are eliminating (or, at least, limiting) their need for disposable products. This means less single-use trash will be carted off to landfills or end up littering the areas your customers live and work, as well as our oceans. Making eco-friendly marketing decisions will also reduce your company’s carbon footprint and help you stick to your green initiatives at work while marketing your brand in a fun yet effective manner.
4. Inspire Others to Help the Earth – Marketing your brand with eco-friendly products makes a clear statement to your customers that you are serious about making green decisions and implementing eco-friendly practices. Inspiring others, especially your target market, can have a trickle-down effect that can really add up and have a serious eco-impact on the planet, but providing inspiration can also help to build relationships with those you want to do business.
5. Create Something Unique – By designing your brand’s reusable, eco-friendly promotional product, you can create something that showcases your branding. Customize it to match the rest of your branding scheme, but depending on the type of eco-friendly promotional product you create, you can further customize it to make it’s truly one of a kind. Uniqueness speaks volumes about your brand.

Get Ready to See Eco-Friendly Marketing ROI

We see a spike around Earth Day each year in our sales as businesses look for ways to mark the day. We love to help because our goal truly is to get businesses thinking about how to effectively market their brand in an eco-friendly way year round. There are so many reasons why an eco-friendly promotional product is a good fit for your brand. From the value to the level of customization possible to the positive impact on the planet. Do you want a quote, or do you have questions about placing an order or a product? We’d love to help you out, so please get in touch!