Marketing B2B? Here’s What To Keep In Mind Different techniques and strategies are required to create a successful B2B marketing campaign as compared to the B2C plan. This makes sense given that the objective of the campaign is to sell specialized products or services to a very specific audience. Our daughter brand, Proteus B2B marketing
Choosing an ad agency or marketing firm is a big decision because it will set the tone and the course for your business for years to come. If you work in a business-to-business environment (B2B) it is key to find a partner that understands the needs of B2B marketing.
3 Reasons Brands Seek Repositioning…Is This You? Sometimes a company may find it necessary to shake things up and alter the image of their brand to reach a different or wider audience, but there are many other reasons brands want to reposition in their marketplace. Below I have gathered just a few reasons.
Is your brand immediately identifiable just by the logo? Do your tag lines and corporate colors bring a sense of familiarity to your customers? Being memorable is the first step in connecting and building a relationship with your target audience isn't it so where are you in the process?
Marketing is about relationships. Focus on your customers as people, not money because they’ll know the difference. Below are five tips that we felt were particularly helpful for increasing sales through relational and incentive strategies. These are strategies that work.