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Tag Archives: inbound marketing

19 Sep

The Internet Marketing Process: Strategic Planning and Objectives

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Inbound Marketing and Demand Generation: An Overview Internet marketing, regardless of what you call it (inbound marketing, online marketing, digital marketing, e-marketing…) is real, and is critical when it comes to growing business. Like other strategic business activities, it must be planned, and it must be aligned with the goals and vision of the business. Before
28 Mar

4 Tactics to Promote Your B2B Blog

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Promote! Establishing a blog take a lot of effort. Corporate blogs are  challenging, especially when there’s multiple contributors and groups that need to be participating and collaborating at once. Promotions for blogging and how you treat the blog are tied together, and that affects your promotion strategy. Below, we will go over 4 tactics that will
25 Mar

Integrated Marketing: Offline and Online

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Effective Marketing Is Integrated Marketing A lot of people tend to misunderstand inbound marketing, believing that its best practices are made up of online strategies and nothing outside that. As more brands look to the Internet for their stream of information and consumption, it’s an easy mistake to make. But this is exactly the reason
18 Mar

Social Media as Inbound Marketing Strategy

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It’s All About Customer Service Inbound marketing is about customer service, and social media, as it has evolved, has become about the same. It’s no longer enough to sell your business. You have to engage in a conversation both B2B and B2C. You have to offer something to your customers and target audience that entices
04 Mar

Content Marketing: Thinking Outside the Box

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When It Comes to Content Marketing, Be Creative! In order to create content that will gain a captive audience, it’s important to consider all the options and be creative with them. Good content makes the viewer aware of something they didn’t know before, but sometimes content marketing needs to be more than just common articles (words

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