Marketing is about building relationships and informing customers and potential customers alike about your brand. The ultimate goal is to convert these relationships into sales. How you build these relationships is no simple task. Creating this rapport requires a lot of outreach and constant work; but it isn’t as simple as just reaching out. How you touch base with your customers matters. In a recent post for our parent brand Superior Business Solutions, company VP Tim English explains why print needs to be a part of your content marketing mix.
There are so many blogs out there that cover just about any topic imaginable, and a lot of these blogs focus on marketing. Reading blogs can give you real time and insightful information and ideas. Tim English, VP at Superior Business Solutions put together a list of the top 10 marketing blogs you should be reading.
In a recent post for Factory Direct Promos, Shane Shirley, CMO, dove into the relevance of eco-friendly promotional products. Do people really care if your customized takeaway is eco-friendly? Studies show that the answer to that question is yes, people do care. Every aspect of a branded product represents your brand. The item is so much more than the info printed on it. The eco qualities will shape people’s opinions and thoughts of your brand.
Direct mailings are experiencing a resurgence in popularity and as Tim English, VP at Superior Business Solutions, explains there are a lot of reasons to put a direct mailing to work for your brand. Direct mailings stand out because they are a tangible piece of your brand that your customers and potential customers can hold in their hands. This allows your brand to build a rapport with your customers.
The primary objective to imprinting items with your branding message is to increase the awareness of your company and the products or services you provide. When you opt to promote your brand with custom recycled bags you are helping your brand, but you are also helping the planet. In a recent blog post on Factory Direct Promos they went into how you can close the loop and benefit your brand with custom recycled bags.
Put Personal URL’s To Work For You Reaching your customers in a way that will catch their attention and leave an impression is a great way to establish a rapport and improve the effectiveness of your outreach. Personal URLs, or pURLs, makes this easy, and in a recent blog post Tim English, VP at Superior Business
Looking for Ways To Get Your Brand Noticed? Your business can offer the most amazing products or services, but if people are not aware of your brand than your business will go nowhere. Tim English, our VP at Superior Business Solutions, wrote a great piece outlining 5 ways to get your brand noticed, because the
Millennials are a force to be reckoned with since this extremely diverse demographic is about to account for one third of all retail spending and make up about 50 percent of the workforce. Reaching this group with your marketing message can pose challenges, but the rewards will be big.
Marketing That Stands Out In a Digital World I may be a techie, but I have lived long enough to know that even in today’s digital world, marketing that works offline is something brands need to have in their bag of marketing tricks. Our CMO at our daughter brand Factory Direct Promos, recently wrote a
3D Printing Works for Marketing Your Business? You Bet It Does… Here’s How One of the most incredible advancements I have witnessed in my industry is 3D Printing. I sometimes wonder what my grandfather would have thought about the advancement of his beloved industry to the point of print going 3D because it is pretty