What kind of reach and impact do reusable promotional products really have? Promotional products have a pretty big impact, according to a recent post by Tim English, VP at Superior Business Solutions. At home and at work you probably have lots of custom branded gear. These items fill a need and serve as a reminder of that brand each time you use it. By comparison print ads, billboards and even TV spots do not have the long-term impact.
In a recent post for Factory Direct Promos, Shane Shirley, CMO, dove into the relevance of eco-friendly promotional products. Do people really care if your customized takeaway is eco-friendly? Studies show that the answer to that question is yes, people do care. Every aspect of a branded product represents your brand. The item is so much more than the info printed on it. The eco qualities will shape people’s opinions and thoughts of your brand.
The primary objective to imprinting items with your branding message is to increase the awareness of your company and the products or services you provide. When you opt to promote your brand with custom recycled bags you are helping your brand, but you are also helping the planet. In a recent blog post on Factory Direct Promos they went into how you can close the loop and benefit your brand with custom recycled bags.
Looking for Ways To Get Your Brand Noticed? Your business can offer the most amazing products or services, but if people are not aware of your brand than your business will go nowhere. Tim English, our VP at Superior Business Solutions, wrote a great piece outlining 5 ways to get your brand noticed, because the
Marketing That Stands Out In a Digital World I may be a techie, but I have lived long enough to know that even in today’s digital world, marketing that works offline is something brands need to have in their bag of marketing tricks. Our CMO at our daughter brand Factory Direct Promos, recently wrote a
Commodity Management of Print and Promo Is More than the Products; It’s the Process Commodity management of your print and streamlined purchasing of your promotional products might sound overwhelming to deal with, but it can actually be a simple process to implement. At Superior Business Solutions, we offer a full line of products and services to
In other words, can Promotional Products really work to market your brand in a cost effective manner? It’s an important question. Maximizing your marketing budget is a challenge for most brands. But careful planning can become increased sales and further brand recognition. In order to get the most out of your marketing dollar, you want an advertising method that reaches
Now is the time to start thinking about your corporate gifting because before you know it the holidays will be here. Whether used as a gift or as the packaging to wrap your gift, reusable bags are a great way to show your customers and vendors your appreciation and gratitude while also getting your branding info out there.
Stand Out with Promotional Products One of the best ways for potential customers to quickly discover your brand is through promotional products. Not only do promotional products create brand advocacy, they also maneuver your brand’s name and logo into settings and situations where it wouldn’t normally be seen. Still, it’s important to have a plan before you