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Tag Archives: tips for small business

27 Jul

Bag Ban in Puerto Rico… Here’s What Your Business Needs to Know

Factory Direct Promos
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Single-use plastic bag bans are becoming more and more common, and with good reason. The bags are made using nonrenewable resources, and despite being recyclable, only a small percentage of the bags manufactured actually are recycled – the majority end up in landfills or as litter. If you would like to learn more about the disposable bag ban movement, or just get an update check out this map maintained by our daughter brand, Factory Direct Promos. This past December the governor in Puerto Rico signed a bill that will ban single-use plastic bags effective December 2016. In a recent
06 Jul

How To Reach Your Target Market with Promotional Products

Superior Business Solutions
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Tim English, our VP at Superior Business Solutions, set out to answer the question how effective are promotional products in a recent post. Promotional products are very effective. They are a constant reminder of your brand to not only the individual who owns and uses the product, but also to everyone your customer encounters while using your custom branded item. With that said, you need a plan. Custom branded products are only effective if they are reaching your target market.
01 Jun

To Improve Your Content Marketing, Just Add Print

Superior Business Solutions, Superior Business Solutions
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Marketing is about building relationships and informing customers and potential customers alike about your brand. The ultimate goal is to convert these relationships into sales. How you build these relationships is no simple task. Creating this rapport requires a lot of outreach and constant work; but it isn’t as simple as just reaching out. How you touch base with your customers matters. In a recent post for our parent brand Superior Business Solutions, company VP Tim English explains why print needs to be a part of your content marketing mix.
24 Feb

Do Promotional Products Work? Are They Worth It?

Superior Business Solutions
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What kind of reach and impact do reusable promotional products really have? Promotional products have a pretty big impact, according to a recent post by Tim English, VP at Superior Business Solutions. At home and at work you probably have lots of custom branded gear. These items fill a need and serve as a reminder of that brand each time you use it. By comparison print ads, billboards and even TV spots do not have the long-term impact.
17 Feb

Do Consumers Care About Eco-Friendly Promotional Products?

Factory Direct Promos, Marketing Techniques
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In a recent post for Factory Direct Promos, Shane Shirley, CMO, dove into the relevance of eco-friendly promotional products. Do people really care if your customized takeaway is eco-friendly? Studies show that the answer to that question is yes, people do care. Every aspect of a branded product represents your brand. The item is so much more than the info printed on it. The eco qualities will shape people’s opinions and thoughts of your brand.
20 Jan

 The Top Productivity Apps for Android and iPhone

Superior Business Solutions
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Everyone is always looking for ways to save time and money. Whether you have an iPhone or an Android device both are powerful tools that with the right apps give you the ability to increase productivity while helping your bottom line. In two recent posts Tim English, VP of Superior Business Solutions, outlines some of the best productivity and money saving apps for iPhone and Android and part of the #MindfulTech series.
21 Oct

Custom Recycled Bags Make a Difference to the Planet and Your Brand

Factory Direct Promos, Marketing Techniques
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The primary objective to imprinting items with your branding message is to increase the awareness of your company and the products or services you provide. When you opt to promote your brand with custom recycled bags you are helping your brand, but you are also helping the planet. In a recent blog post on Factory Direct Promos they went into how you can close the loop and benefit your brand with custom recycled bags.
23 Sep

5 Eco-Friendly Marketing Strategies That Work

Factory Direct Promos, Marketing Techniques, Superior Business Solutions
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In case you missed it our sister brand, Factory Direct Promos, recently put out a great blog post listing eco-friendly (and effective!) marketing strategies. Green marketing strategies help the planet, which is certainly enough of a reason to implement these practices, but they also send a clear message to your staff and customers that your company is not simply green washing, but you are serious about doing what you can, when you can, to help the planet. Here’s a rundown of 5 eco-friendly marketing strategies that work.

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